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Denso rolls out PowerEdge brand for the aftermarket

Denso recently launched its PowerEdge brand, a new line of starters, alternators and diesel aftertreatment products for heavy-duty trucks.

Joe Mejaly, a senior vice president with Denso Products and Services Americas, said the brand offers “durability at a competitive price” and is targeted at the second and third truck owners.

Speaking at a media event during Heavy Duty Aftermarket Week, Mejaly said the first orders were already being shipped out to customers.

Neil Abt/FO

Denso showcases its new PowerEdge brand at Heavy Duty Aftermarket Week.

Denso said the PowerEdge products are all new—not remanufactured—and exceed the increased electrical demands and emissions control requirements of the heavy-duty trucking industry.

Mejaly called PowerEdge “a very significant move” for a company that considers itself relatively new to the heavy-duty space. However, Denso is well-established in the automotive space, with 31 operating companies and more than 24,000 employees in North America alone.

The company invested about $3 billion over the past few years, Mejaly said. That includes building new warehouses, upgrading a reman facility, and creating a new business unit for connected services.

As part of the launch, DPAM also unveiled, its new dedicated website with detailed information on applications and part numbers.

“PowerEdge delivers better-than-best technology and parts to the heavy-duty market at better-than-best prices,” Mejaly said. “We’ve stepped up in a big way to deliver the higher performance, fuel efficiency, durability and value our customers need to succeed.”

Denso said its new suite of PowerEdge products "meet and exceed" the increased electrical demands and emissions control requirements of the heavy-duty trucking industry from the largest companies with the newest fleets to individual operators seeking the highest quality parts for used trucks. PowerEdge builds on DPAM’s expertise with starters, alternators, and aftertreament products—diesel particulate filters (DPFs) and diesel oxidation catalysts (DOCs)—in the heavy-duty segment, as well as the company’s proven track record for excellence in innovation and craftsmanship with all its automotive products.

PowerEdge starters feature 12 part numbers with 31,000 applications that cover more than 90% of all Class 8 trucks on the road today. High-performance features include over crank protection that constantly monitors internal temperatures to guard against thermal damage, and integral magnetic switch technology that reduces voltage drop, ensuring the solenoid receives maximum voltage under all starting conditions. All units are 100% new and come with a one-year/unlimited mileage warranty. Customers are ordering now, and shipping will begin in February.

Beginning this summer, four 12-volt 170-amp PowerEdge alternators in pad mount and J180 mount types covering nearly all Class 8 trucks in operation will be available. Each unit is built with segment conductor technology that incorporates a square wire copper stator for a lightweight alternator with superior efficiency, better conductivity, higher amps at idle and cruising speed, and improved air flow for cooling and longer life. All units are 100% new and come with a one-year/unlimited mileage warranty.

Available now are PowerEdge aftertreatment products: 53 DPFs with 335 applications and 23 DOCs with 92 applications covering 93% of heavy-duty market for 2007 or newer Class 8 trucks. PowerEdge also offers 17 DPFs and DOCs covering all diesel applications in the light- and medium-duty markets.

All DPFs and DOCs meet or exceed original equipment (OE) quality. Advantages of the 100% US sourced components include high-grade stainless steel canisters that increase durability and resist corrosion, advanced filter coating and tough cordierite substrates that reduce active regeneration, decreased backpressure for enhanced performance for fuel and time savings and improved thermal stability and efficiency.

Backed by a three-year, unlimited mileage warranty, PowerEdge DPFs and DOCs for the heavy-duty market are made to keep Class 8 trucks out of the shop and on the road. Trucking executives overwhelming rank emissions problems as the prevailing reason for maintenance-related downtime, according to a recent survey by CK Commercial Vehicle Research. Light- and medium-duty DPFs and DOCs have a two-year/36,000-mile warranty.

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