W&B Service, RETO Named Carrier Transicold Dealers of the Year

One of Carrier Transicold’s longest-standing North American dealerships, W&B Service Company, L.P., of Dallas, was named 2009 Dealer of the Year at Carrier Transicold’s annual Truck, Trailer and Rail dealer meeting. Refrigeración Especializada para el Transporte de Occidente S.A. de C.V. (RETO), Guadalajara, Mexico, was named Latin America Dealer of the Year.

The event was held in Henderson, Nev., and recognized “the way great people, innovative products, programs, partnerships and exceptional customer service come together to create a very special result,” according to Tom Ondo, general manager, Americas Truck/Trailer. In all, 36 dealerships and three individuals from Carrier’s North America and Latin America dealer networks were recognized for strong sales and service performance, making significant investments in facilities and achieving business objectives.

Since 1970, W&B has attained seven Carrier Transicold Dealer of the Year Awards. “I am very proud of the men and women of W&B,” said John Chisolm, W&B president and general manager. “We are a 65-year-old company and have received many awards, but it never stops feeling great when your team receives recognition. It’s always an honor to win.”

W&B Service of Dallas, along with five additional W&B locations, also received NextLevel 2 Platinum awards for all around business practices.

For Latin America winner RETO, this is the first Dealer of the Year award in its 20 years as a Carrier Transicold dealer. “The abbreviation RETO means ‘challenge’ in Spanish, and, appropriately, RETO has continually challenged itself to excel,” said Jesús Estrada, Carrier Transicold’s region director for Mexico and Latin America. “RETO has truly transformed into a service-focused operation through implementation of a strict quality program, intensive training for technicians, a committed sales team and strategic partnerships.”

Led by General Manager Rubén Almaráz Cuellar, RETO also received Quota Buster and Double Digit Growth awards.

Carrier’s NextLevel 2 program uses comprehensive performance criteria to challenge dealers each year. Carrier provided a total of 53 achievement awards for 2009 dealer performance. Additionally, individual recognition went to Dealer Sales Manager of the Year, Mark Eaton of W&B Service in Dallas; Dealer Service Manager of the Year, Tommy Evans of Carrier Transicold South in Birmingham, Ala.; and Dealer Parts Manager of the Year, Terry Schulz of Midlands Carrier Transicold in Omaha, Neb.

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