Trail King Industries, a North American trailer manufacturer, recently named Mike Heschke director of international market development, a newly created position to support the ongoing growth of the company following the addition of the Goldhofer line of semitrailers and heavy-duty modules.
In his new role, Heschke will manage the sales process, provide quotes and deliver technical training to the Trail King and Goldhofer sales teams.
“Mike moves into this new role after successfully managing the niche market of governmental sales,” said Rick Farris, vice president of sales and marketing. “His past experience and product knowledge positions him for success in leading our team into the international markets with the Goldhofer team.”
Heschke began his career with Ti-Brook in 1988 as a welder and moved into sales in 1995. When Trail King acquired Ti-Brook in 1996, he joined as a product support manager. For the last 10 years, Heschke has been in charge of governmental sales, where he’s responsible for developing relationships, promoting products and order management.
In this role, he’s been instrumental in securing several large contracts promoting all of Trail King’s current trailer model offerings, the company said.
“I am excited to be working with the Goldhofer team to support both Trail King internationally and Goldhofer in the United States and Canada,” Heschke said. “I look forward to learning more about the products Goldhofer offers and training our sales team.
“This is a great opportunity to elevate Trail King’s offering to the market and grow the brand internationally.”
Trailer King and Goldhofer personnel recently met in Mitchell SD for a week-long meeting discussing their new relationship, which first was announced in April, and respective product offerings.
“This relationship is all about serving our customers better,” Farris said. “We are excited about expanding our reach beyond the Western Hemisphere and giving our customers in North America even better service than we already provide.”