HDA Truck Pride has added a new member, Double M Sales, located in Farmington, NM, which services the immediate tri-city areas of Farmington, Aztec and Bloomfield, as well as servicing an expanded market reach into the Durango and Cortez, Colorado, marketplaces.
The management team includes Jason Sandel, Executive Vice President; James Walden, General Manager; and Kevin Fox, Heavy Duty Purchasing Manager.
Double M Sales has been a specialist servicing the off-road and industrial equipment in the oil and natural gas markets for over 32 years. They recently began expanding their reach to service the over-the-road commercial vehicle marketplace, with a full line of tractor and trailer product coverage. Along with their product expansion, Double M has also completed a personnel expansion to support their heavy duty growth. The lobby space is getting a complete retail marketing makeover as well to support their new focus on commercial vehicle.
“We continue to grow our footprint and Double M is another positive example of that growth. We are particularly enthusiastic about Double M because they embrace all that our vision and strategic plan represents. As a premier, cohesive entity, Double M is implementing our corporate identity initiatives; from HDA Truck Pride exterior signage to daily marketing communications. Their product expansion initiative to enhance the service and value they bring to their customers is exceptional. Double M has long established roots in the greater Farmington, NM area and they are using that foundation to build and expand their business. We are very pleased to have Double M Sales on the HDA Truck Pride team,” says Tina Alread, Director of Sales and Marketing.