Daimler marketing and strategy GM to give Green Truck Summit keynote

NTEA is pleased to announce Kary Schaefer, general manager of marketing and strategy for Daimler Trucks North America’s (DTNA) Freightliner Trucks and Detroit brands, will serve as keynote speaker at the 2018 Green Truck Summit on Tuesday, March 6.

Her speech will address the diversity of available new technologies, as well as ongoing developments in clean diesel, natural gas and electrification.

With nearly two decades at DTNA, Schaefer has served as design engineer, project planning engineer, engineering project manager, director of engineering services and chief engineer, before becoming general manager of marketing and strategy for Freightliner Trucks and Detroit brands in 2015. In her current role, she is responsible for market analysis, product planning, brand management and marketing operations. She leads the organization in the creation and execution of product roadmaps from evaluation of customer needs and market trends to early business case development to new product launch and ongoing product management.

“Schaefer has incredible leadership experience at one of the most innovative companies in the world focusing on alternative fuels and developments in trucks, making her a valuable partner and speaker at this year’s Green Truck Summit,” says Doyle Sumrall, NTEA managing director. “She brings a different perspective to how evolving technologies influence the market and will provide a look inside Daimler’s commitment to the segment of clean trucking and electrification, among other areas.” 

 

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