Western Products held a distributor conference Sept 6-8 in anticipation of its 50th year in business in 2001. More than 100 Western distributor-ships attended the celebration at the Grand Geneva Resort in Lake Geneva WI.
Besides participating in recreational activities, distributors attended educational sessions and an outdoor new products demonstration, where the new Western UltraMount System was introduced. The celebration ended with a gathering at Yerkes Observatory, home of the world's largest lens-type telescope.