TCAA expands its focus, changes its name

The Truck Cap & Accessory Alliance (TCAA) has expanded from its primary focus on truck caps to a variety of truck accessories and changed its name to the Light Truck Accessory Alliance (LTAA), according to the Specialty Equipment Market Association (SEMA).

At the recommendation of TCAA's Select Committee, a proposal was drafted to request a council name change to LTAA, which it felt was a stronger description of the group's vast membership. The SEMA board of directors approved the name change at its quarterly meeting in September.

SEMA said the Select Committee's decision to pursue a name change is in the best interest of the council and is unanimously supported by the council's leadership. The alliance feels the new branding will better represent a full range of light-truck accessory interests across the supply chain from the dealer level to the truck-accessory manufacturers.

The new name will be phased in between SEMA Show 2003 and the 2004 SEMA Spring Expo in Indianapolis IN.

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