NTEA schedules Market Research Seminar

The National Truck Equipment Association (NTEA) will be conducting a seminar for industry professionals who have marketing and/or marketing research responsibilities in their companies. The NTEA Market Research Seminar is June 26, 2007, at the Embassy Suites Hotel Chicago-O'Hare Rosemont (Rosemont IL). This program will explain how to:

  • Identify types of research and select the right methods.

  • Work with company resources, federal government data, and NTEA market data resources for work trucks, tractor-trailers, application markets, and fleets.

  • Choose the appropriate application market segment by Metropolitan Statistical Area.

  • Collect, interpret, and analyze data and apply it to a firm's product marketing plan.

  • Understand the relationship between research and market planning.

Seminar attendees must bring a laptop computer with Microsoft Excel that has the Data Analysis Pack loaded. This pack, included with Excel but often not installed, can be downloaded from www.microsoft.com/downloads/.

Registration (including lunch) is $250 for members; $350 for non-members. To register, download and return a registration form from www.NTEA.com with payment by June 18, 2007.

For questions on Seminar or Excel, e-mail Steve Latin-Kasper at stevelk@ntea.com or phone 414-294-3408.

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