NTEA issues application market report

The National Truck Equipment Association (NTEA) has updated its Application Market by Metropolitan Statistical Area Report. With this marketing tool, users can calculate potential sales of products by state and Metropolitan Statistical Area (MSA), estimate market size for products, target growth opportunities, and make decisions for assigning salespeople.

In addition, this updated version enables a company to calculate percent growth of sales and MSA over time.

The report includes a printed publication and CD-ROM. The print format is a quick, useful reference, while the CD-ROM permits a user to perform “what-if” scenarios for product sales potential.

The updated report is available to members for $100; non-members pay $300. To order, visit the “Storefront” section of NTEA.com, or phone 800-441-6832.

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