Freightliner Trucks has introduced the ASPIRE program for 2004, part of an ongoing company effort to recognize its dealers who provide best-in-class customer service and achieve high levels of performance in all aspects of their business. All Freightliner Trucks dealers who have an assigned area of responsibility are eligible to participate. Top performers will receive exclusive ASPIRE Recognition Awards.
According to Mark Lampert, senior vice-president, Freightliner Trucks, the program name not only conveys the sense of aspiring to achieve great goals, but is also an acronym for “Acknowledging Sales, Parts (and Service), Image, and Relationship Excellence.”
Qualifying criteria for ASPIRE awards relate to sales performance, service capabilities, parts inventory, financial performance, and other categories.
ASPIRE Awards recognize three levels of achievement: Summit, Alpine, and Peak. The Summit Award is for dealers who score in the top 5 percent; the Alpine Award is for those in the next 10 percent; and the Peak Achievement Award is for all participating dealers who earn a perfect score in key sales and parts categories.