Dodge launches Sprinter cab/chassis to U.S. commercial van market

March 3, 2004
Dodge has taken steps to extend its commercial market reach with the formal launch of the Sprinter cab/chassis. The vehicle was officially introduced

Dodge has taken steps to extend its commercial market reach with the formal launch of the Sprinter cab/chassis. The vehicle was officially introduced at the National Truck Equipment Association's Work Truck Show in Baltimore.

Designed with the body builder in mind, Sprinter cab/chassis enables easy upfit for virtually any commercial need. The cab/chassis' versatility begins with its flat frame rails, which provide a good mounting surface.

Upfit specialists also will appreciate features such as the fuel filler neck and nozzle integrated with the cab, which eliminates the need to reroute the fuel fill system or build bodies around the fuel fill system. Taillight wiring harnesses may be lengthened easily to fit extended utility bodies, or taillights deleted altogether if needs require. Other available options include a rear window for the cab and wiring harnesses for lighting the interior of upfit bodies.

"More than ever, Dodge is dedicated to developing total business solutions for our fleet and commercial customers," says Craig Fisher, director of marketing and product planning. "Like our Sprinter vans, the cab/chassis, with its quality construction and adaptability for nearly every business need imaginable, is a dynamic product for a diverse commercial customer audience."

The Sprinter cab/chassis shares many of the attributes already demonstrating value to Sprinter cargo and passenger van customers throughout North America. Among its many cost of ownership advantages and customer benefits are market leading fuel economy, long maintenance intervals, low emissions, power steering and brakes, and reduced external noise.

"We predicted great success for the Sprinter in North America, and not simply because the vehicle performed well in other markets," added Fisher. "The Sprinter's global success is due to its state-of-the-art design tailored to the needs of the commercial van customer. Similarly, we're confident U.S. customers will recognize the cab/chassis model for its quality and ability to be configured for virtually any commercial use."