HDAW 08 speakers to address key issues

The Heavy Duty Aftermarket Week ‘08’s educational program, Business & Technical Theater, will feature a number of speakers addressing important issues for the independent heavy-duty aftermarket. HDAW '08 is slated for January 21-24 at The Mirage in Las Vegas NV.

The 2008 program will include presentations from two speakers from past HDAW conferences: Tom Easton, Essential Action Group; and Dr Clint Longenecker, the College of Business Administration, University of Toledo. Easton will update his 2007 “Value-Added Selling” presentation with “Improving Sales Call Proficiency: The Recipe.”

Longenecker will present, “The Two-Minute Drill: Lessons for Rapid Organizational Improvement from America's Greatest Game,” drawn from his book written with Greg Papp, president of Cube Culture Corp; and Timothy Stansfield, president of IET Inc.

Other presentations scheduled for HDAW'08 will include:

  • “Access to Repair Information: An Industry Perspective” — A panel discussion with a range of stakeholders in the issue.

  • “Branded versus Non-Branded: Who is Taking the Risk?” — A panel discussion on the relevance of branding.

  • “Why People Buy” — A fleet panel discussion with executive representatives from Schneider National, Pepsi-Cola, and a local for-hire carrier.

More details on these presentations and other HDAW'08 information is available at www.hdaw.org.

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